Vitra Campus, Weil am Rhein, Germany
From 12 June to 31 July
Virgil Abloh, architect, artist, designer, DJ, entrepreneur (and much more), has created the installation TwentyThirtyFive for the Fire Station of the Vitra Campus, to narrate (in his view) what the home of a hypothetical teenager will look like in its progress from 2019 to 2035.
During the opening three products – spin-offs of the exhibition – were launched in limited editions on sale in Europe at the Vitra website, and also available for the American market starting in the fall.
The installation inside the Fire Station by Zaha Hadid accompanies a hypothetical teenager from 2019 to 2035.
It is developed in two parts:
-Past/Present contains an apparently random collection of objects – by Jean Prouvé, the Eameses or Eero Aarnio – in the original version or altered by creative intervention, representing the various influences, rooted in memory, that could have an impact on the life of a young person.
-Tomorrow is a projection of this imaginary teenager into 2035, when in adulthood he or she becomes a creative professional and transforms memories and experiences, along with cultural and social influences, into products, finding a rewarding field of activity.
The three limited-edition objects by Virgil Abloh are:
- 999 Ceramic Block: orange bricks in glazed ceramic that become containers and can be purchased directly at the show, altering the installation.
- 300 Petite Potence: the reinterpretation of a wall lamp designed by Jean Prouvé in 1942, with emphasis on its industrial character thanks to orange paint and an LED bulb inside a cage.
- 100 Antony chairs, another tribute to Prouvé, with a plexiglass shell that enhances the metal structure, painted in orange.