Whirlpool: the new center for reconditioned appliances

Post-consumption: the Italian sentiment

According to the YouTrend[1] research commissioned by Whirlpool Corporation with the aim of clarifying the habits and opinions of Italians with respect to household appliances or other refurbished devices, 82% of Italian consumers who have purchased reconditioned devices[2] would recommend their purchase as it is a sustainable choice and behaviour.

In fact, 15% of those interviewed associate the issues of repair and reuse with environmental sustainability.

By choosing a reconditioned product, in addition to saving, the consumer therefore feels he is actively contributing to the protection of the environment, participating in a concrete way in the reduction of CO2 emissions and waste generated to be disposed of.

In this sense, the purchase translates into a convinced and efficient daily attitude. A sentiment that Whirlpool wishes to respond to by providing a real solution: a center in which to prepare the transition to second life meticulously.

How the Whirlpool Corporation Remanufacturing Center works

Inside the Whirlpool reconditioning centre, household appliances prepare (and are being prepared) for a new life, which also means a new home, a new use, and therefore , new expectations of durability on the part of the consumer – because one imagines that a customer who has decided to buy a reconditioned product is not willing to compromise on quality.

Precisely for this reason, once they arrive on site, Whirlpool appliances undergo a careful repair and quality control process, which is useful and preliminary to their re-introduction on the market for sale.

During this process, there are numerous tests and trial steps to which each appliance must respond positively, to guarantee 100% product quality precisely in the name of a non-compromise, but rather a lucid, aware and performing choice.