For Whirlpool, the word 'design' encompasses the way in which style, quality and product features combine to adapt to the lifestyle of its consumers, offering a better experience every day and helping to build a virtuous future.
Why Whirlpool won the iF Design Award
At the top of the ranking according to the iF Award jurors in the Interior Architecture/Installations category, the work “Synesthetic Swirl” aroused interest thanks to the combination of design and materials.
In particular, the creative use of Whirlpool induction hobs, which made them a focal point of the entire exhibition, allowing visitors to enter the sculpture and embark on a real sensorial journey.
In this way the work gave a new meaning to the language of design and materials of the brand's appliances, arousing wonder and a sense of well-being in visitors. Thus, the installation tells how Whirlpool's design can transform domestic life into an everyday experience.
The installation was created within the Whirlpool partnership with the design magazine INTERNI, in the role of co-producer of the INTERNI “DESIGN RE-EVOLUTION” exhibition at the FuoriSalone 2023.
