These are hard times for art and its use. These are times of pandemics, lockdowns, constantly changing yellow-orange-red areas. And then art reinvents itself, reborn precisely in those locations killed by the pandemic, challenging it and transmitting a message of positivity and trust.
The Viavài project was born from the idea of using the windows of some shops in via della Spiga in Milan that remained free due to the pandemic as exhibition spaces for works and artistic installations, transforming the void into an opportunity for creativity and launching a message of vitality artistic. Curated by Federica Sala, it is a cultural project of rebirth and revival, conceived by the entrepreneur Lorenzo Lombardi and the photographer Valentina Angeloni, created in collaboration with the owners of the premises.