The new building was designed by the Zaettastudio architecture firm and intends to give meaning to industrial construction, with a courageous architecture that explores the lexicon of technological innovation, without neglecting the company's artisan and territorial tradition. A pure and monolithic volume, synthetic and clean, conceived to be in the making, which allows you to discover, once inside, a familiar environment, where you can touch wood with your hand, in different forms and technologies, with all its warmth and its materiality. The building manages to recreate the setting of a typical carpentry where the warmth of the wood interacts with the light that invades the space.