Simplicity Clarity & Logic are the three words that stand out in the centre of the Alfred Homann Design home page. Simplicity, meaning sobriety, the absence of all that is unnecessarily complicated and superfluous; clarity, meaning clearness, transparency, rejection of all forms of ambiguity; logic, a vision that approaches design culture in relation to the interdependent relationship between the various elements that constitute it (values, sensitivity, skills, creativity). In the tradition of Scandinavian design, Alfred Homann (who passed away in 2022 at the age of 74) placed beauty, efficiency, versatility and usability at the centre of his design philosophy (in both design and architecture) in every piece he designed. Details that go hand in hand with a passion for wood, a material particularly dear to Northern Europe, innovative, original, natural and sustainable.