The essence of the experience, designed with the tools of Service Design
The next step is to use the User Journey, a typical tool of Service Design which involves the creation of a typical person guided by a specific motivation for the visit which allows designers to identify all the best touch points along the route, from ticketing to routes, up to dinner reservations (just to name a few).
“We ask ourselves why touch points – i.e. points of contact between visitors and services – are there and with what functions. Then we proceed to the design, which is very concrete: we also need to think about where to route the cables, trivially”, explain Dotdotdot.
In this type of work, there are many actors involved.
«We are designers, architects, developers, engineers. What we do is a multidisciplinary work whereby we learn the language of others. This allows us to be translators». The translators? «Perhaps one of the salient aspects of our work is having the skills to interpret and translate the different languages that make up the project».
To work in this field, Dotdotdot explain, “you need experience, curiosity, a desire to learn, knowing how to interpret and translate or, philosophically, knowing how to listen to the needs and requirements of complex contexts and of a multidisciplinary team.
And again, knowing how to do research, study, manage a project and invent a methodology…».