A series of appointments with international architecture at the flagship stores of Made in Italy in London, in collaboration with ICE-Agenzia (Italian Trade Commission) and Salone del Mobile.Milano

The second international appointment for 2015 of What is Best – Who is Next. Interni, the magazine of contemporary design and architecture, the voice of Italian design in the world for over sixty years, presents Interni Design Aperitivo: a cycle of encounters for an open debate on international design and business Made in Italy, in collaboration with ICE-Agenzia (Italian Trade Commission) and SALONE DEL MOBILE.MILANO, the most important international fair of furnishings and design.

The talks, which are open to the public, will be held in the flagship stores of some of the most interesting Italian design brands, transformed into a unique stage for the occasion. The guest speakers, from some of the most influential international architectural practices based in London, will discuss their design philosophy, alongside the design know-how and heritage typical of the Italian manufacturing industry.

“The protagonist of the conferences is Design, seen as a universal language of contemporary life,” says Gilda Bojardi, editor of Interni. “We are now looking at a more flexible concept of living that permeates every part of the city, public or private. If the 20th century was the century of modernity, the 21st is open to new languages, in which individual values focus on achieving widespread wellbeing. A mission easily perceived both in the production of design furnishings and in the creative world, where architects and designers are the main interpreters, in keeping with their own philosophical visions, of highly innovative solutions.”

The first appointment with “Interni Design Aperitivo” is on Saturday 19 September, at 18.30, with David Chipperfield, David Chipperfield Architects, at Valcucine & Driade, 143-149 Great Portland Street London W1W 6QN.

Followed by: Tuesday 22 September, 18.30, Anthony Hudson, Hudson Architects, at Scavolini Store, 39 Fortune Green Rd, West Hampstead London NW6 1DR

Wednesday 23 September, 18.30, Alison Brooks, Alison Brooks Architects, at Natuzzi Italia, 80-81 Tottenham Court Rd London W1T 4TE

Thursday 24 September, 18.30 Lyndon Neri, Neri&Hu, at Lema, 183 Kings Road London SW3 5ED

Friday 25 September, 18.30, Clark Pickett and David Lewis, NBBJ, at Moroso, 7-15 Rosebery Avenue London EC1R 4SP.

At the end of each talk guests can enjoy an aperitivo featuring typical Italian products, interpreted by the restaurant San Carlo Cicchetti of London.

Thanks for the cooperation to: Aceto Balsamico Due Vittorie, Auricchio, La Perla Cioccolato, Lambrusco di Sorbara DOP, Nonino-The Grappa Evolution, Sanpellegrino, Peroni Nastro Azzurro, Ristorante San Carlo Cicchetti, Villani Salumi e I love Italian Food.



Salone del Mobile.Milano

The Salone del Mobile was founded in 1961 to promote Italian exports of furniture and complements. It soon became the international reference point of the furniture sector, where ideas, design, technology, innovation and quality meet in an unparalleled atmosphere of creativity.

The international character of the institution is reflected in Saloni WorldWide Moscow, held in October each year, attracting professionals from Russia and other regions, including the former Soviet republics and the Balkan states. The two events – with a selected number of exhibitors representing Italian excellence – provide a showcase on a worldwide level for Made in Italy, one of the loftiest expressions of Italian culture. High-quality Italian furnishings, over the years, have passed from the status of functional objects to that of true objects of desire, thanks to an industrial and cultural process that combines craftsmanship, innovation, creativity and originality, known all over the world as Made in Italy.

The 54th edition of Salone del Mobile.Milano – in April at Fiera Milano in Rho – confirms that this fair is the one not to be missed on a worldwide level, with a quota of foreign professionals of 69%. At this edition, 310,840 visitors explored 20 pavilions, with over 2000 exhibitors and 700 young talents at the SaloneSatellite.

The main features were the quality of the products on display, but also the excellence of the booths themselves and the variety of the visitors. Architects, designers, buyers, facility managers, distributors and journalists from all over the world come to the Salone, attracted by the chance to get a first-hand look at new products and trends.

Alongside the Salone Internazionale del Mobile and the International Furnishing Accessories Exhibition – which welcomed 1504 exhibitors in a display area of 152,200 square meters – Euroluce, with its 475 exhibitors, presented the best technical lighting proposals. Located in front of Euroluce, on an ideal path connecting the world of lighting design with that of work environments, was the other biennial of odd-numbered years: Workplace3.0, the new SaloneUfficio, offered an original concept to update the success of an initiative that focuses on the workplace, gathering the best in design and technology for the office, thanks to 127 exhibitors.

An important multimedia event – IN ITALY – also enhanced the range of offerings of the Salone. The leading players here were 64 Italian companies featured in a film, which became an installation and then an interactive App for download at the link, to promote the Italian lifestyle and to discover the quality of Made in Italy.

Another must was a visit to the SaloneSatellite, which in its 18th edition hosted 700 young designers and rewarded the best creativity under 35 with the SaloneSatellite Awards.

Upcoming appointments:

– in October for Saloni WorldWide Moscow
– from 12 to 17 April 2016 in Milan for the Salone
and the biennial events EuroCucina and the International Bathroom Exhibition.


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The 54th edition of the Salone del Mobile.Milano welcomed 310,840 visitors and over 2000 exhibitors (photo Alessandro Russotti / courtesy Salone del Mobile.Milano)
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Now at its 18th edition, the SaloneSatellite hosted 700 young designers and rewarded the finest creativity under 35 with the SaloneSatellite Award (photo Andrea Mariano / courtesy Salone del Mobile.Milano)
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An image of EuroCucina 2014, whose next edition will be in April 2016.



ICE Italian Trade Agency

ICE – Italian Trade Commission helps to develop, facilitate and promote Italian trade relations with foreign countries, focusing on the needs of SME, their associations and partners.

ICE assists Italian companies and promotes Italian products and services, Italian investments, as well as the image of “Made in Italy” around the world.

As part of our ongoing commitment in promoting and introducing Italian companies, we regularly organise buyers and press trips to leading Italian trade shows (Marmotec, Salone del Mobile, Cersaie, Made Expo) as well as organising a special event in Venice, called Italia Live, where UK architects meet Italian design manufacturers.

During the London Design Festival, the Italian Trade Commission presents Design in South Italy, a showcase work by 15 exhibitors at Super Brands London from 24 to 27 September.

Sackville House, 40 Piccadilly London WJ 0DR