Salone del Mobile.Milano
The Salone del Mobile was founded in 1961 to promote Italian exports of furniture and complements. It soon became the international reference point of the furniture sector, where ideas, design, technology, innovation and quality meet in an unparalleled atmosphere of creativity.
The international character of the institution is reflected in Saloni WorldWide Moscow, held in October each year, attracting professionals from Russia and other regions, including the former Soviet republics and the Balkan states. The two events – with a selected number of exhibitors representing Italian excellence – provide a showcase on a worldwide level for Made in Italy, one of the loftiest expressions of Italian culture. High-quality Italian furnishings, over the years, have passed from the status of functional objects to that of true objects of desire, thanks to an industrial and cultural process that combines craftsmanship, innovation, creativity and originality, known all over the world as Made in Italy.
The 54th edition of Salone del Mobile.Milano – in April at Fiera Milano in Rho – confirms that this fair is the one not to be missed on a worldwide level, with a quota of foreign professionals of 69%. At this edition, 310,840 visitors explored 20 pavilions, with over 2000 exhibitors and 700 young talents at the SaloneSatellite.
The main features were the quality of the products on display, but also the excellence of the booths themselves and the variety of the visitors. Architects, designers, buyers, facility managers, distributors and journalists from all over the world come to the Salone, attracted by the chance to get a first-hand look at new products and trends.
Alongside the Salone Internazionale del Mobile and the International Furnishing Accessories Exhibition – which welcomed 1504 exhibitors in a display area of 152,200 square meters – Euroluce, with its 475 exhibitors, presented the best technical lighting proposals. Located in front of Euroluce, on an ideal path connecting the world of lighting design with that of work environments, was the other biennial of odd-numbered years: Workplace3.0, the new SaloneUfficio, offered an original concept to update the success of an initiative that focuses on the workplace, gathering the best in design and technology for the office, thanks to 127 exhibitors.
An important multimedia event – IN ITALY – also enhanced the range of offerings of the Salone. The leading players here were 64 Italian companies featured in a film, which became an installation and then an interactive App for download at the link http://fipad.lynxitalia.it/InItaly/download.aspx, to promote the Italian lifestyle and to discover the quality of Made in Italy.
Another must was a visit to the SaloneSatellite, which in its 18th edition hosted 700 young designers and rewarded the best creativity under 35 with the SaloneSatellite Awards.
Upcoming appointments:
– in October for Saloni WorldWide Moscow
– from 12 to 17 April 2016 in Milan for the Salone
and the biennial events EuroCucina and the International Bathroom Exhibition.
