Opinions

Those who will change the world

Invention and empathy are the new tools to teach design to those who are under 30s, the generation of change. What matters is the fine tuning with their way of thinking and exploiting their great curiosity

How to avoid greenwashing in brand communications

There was a time in which saying something about the environment was better than saying nothing. That moment is over. Now, before communicating, it is essential to be able to support one’s green claims with scientific data in the face of increasingly serious and informed criticism and analysis

How to avoid greenwashing in brand communications

There was a time in which saying something about the environment was better than saying nothing. That moment is over. Now, before communicating, it is essential to be able to support one’s green claims with scientific data in the face of increasingly serious and informed criticism and analysis

A matter of surface

When the stimulus of senses allows a shift from matter to meaning, decoration turns from surface to essence. Like a skin that relates things to what’s around them

Design is a team game

Where there is a similar vision on design, there is the possibility of creating partnerships. And the convergence of different forces united by a common purpose is an indispensable weapon for doing business in the contemporary landscape

Design is a team game

Where there is a similar vision on design, there is the possibility of creating partnerships. And the convergence of different forces united by a common purpose is an indispensable weapon for doing business in the contemporary landscape

Sustainability is a collective achievement

Sustainability is the number one challenge of the Italian association of furniture companies (Assarredo). The way to achieve it – and to bring Italy from its current excellent position to one of global leadership in terms of green production – is a collective effort

Home therapy

The home is a powerful therapeutic tool if it is understood and used with a new awareness

Those who will change the world

Invention and empathy are the new tools to teach design to those who are under 30s, the generation of change. What matters is the fine tuning with their way of thinking and exploiting their great curiosity

A matter of surface

When the stimulus of senses allows a shift from matter to meaning, decoration turns from surface to essence. Like a skin that relates things to what’s around them

Vision and realism can coexist

To bring about newness that we need, everywhere and at all levels, we need to think like a designer and act as a startupper, even in companies. Because exploring oxymorons and looking for paradoxes generates sparks

Vision and realism can coexist

To bring about newness that we need, everywhere and at all levels, we need to think like a designer and act as a startupper, even in companies. Because exploring oxymorons and looking for paradoxes generates sparks

Sustainability is a collective achievement

Sustainability is the number one challenge of the Italian association of furniture companies (Assarredo). The way to achieve it – and to bring Italy from its current excellent position to one of global leadership in terms of green production – is a collective effort

The nomadic lesson on life

Living without waste, excess or redundancy, surrounded by a few useful, beautiful and meaningful objects. When it comes to living, we have a lot to learn from nomads

The nomadic lesson on life

Living without waste, excess or redundancy, surrounded by a few useful, beautiful and meaningful objects. When it comes to living, we have a lot to learn from nomads

Home therapy

The home is a powerful therapeutic tool if it is understood and used with a new awareness