Design has a true added value when it suggests new gestures in the home, responding to emerging lifestyles. As in the case of Patricia Urquiola with Lud’o for Cappellini, a chair “to dress” when and how the user wishes. The innovation with respect to “removable” covers lies in the ease and naturalness of the gesture. Whereas the act of removing the cover from a piece of furniture prompts visions of difficulty and complexity, based on practical experience (that of cleaning), the “dressing” can be a moment of aesthetic and physical pleasure. Lud’o dresses up in a simple, immediate way: just choose the padded covering (fabric, leather or other materials) and position it on the recycled plastic shell. All in a few seconds, but the pleasure offered by the gesture of change is intense: like that of a woman putting on a garment she loves.
Lud’o is the designer’s first project for Cappellini, in spite of two decades of friendship with the company’s art director Giulio Cappellini.
Lud’o is striking in its versatility: not that of a disposable cover, but that of a seasonal wardrobe, a very Italian tradition reinterpreted in a contemporary way, to allow people to experience the home in a more dynamic, flexible and updateable way.