Brera is one of the most often visited zones of the FuoriSalone. Due to its strategically central location, of course, but also to a varied offering of events, in which this year the reference point is the exhibition The Garden of Wonders at the restored Orto Botanico.
From historic cloisters to deconsecrated churches, historic palaces to private homes, art galleries to trendy shops, the artists’ quarter hosted a wide range of exhibitions, installations, product presentations, also invading spaces and shops usually devoted to other activities, which for one week were converted in the name of design.
A big urban festival, which behind the enthusiasm of the public – an incredible boost for local merchants – conceals an inevitable risk: that of an increasingly large supply of happenings that may not correspond to equally high quality of design content.
But as we know, that’s part of the physiology of the FuoriSalone of Milan, a phenomenon that is spontaneous by nature, democratic, polyphonic, a matter of participation. Precisely for this reason, it has been studied and copied all over the world.
by Maddalena Padovani – photos by Giacomo Giannini