The bed is more than a piece of furniture. It is an environment that reflects the personality of its user, a nest in which to hide but also a space to use in different ways during the day. Social evolutions influence its uses, making it a complex product that expresses the lifestyle and tastes of people.
Since 2007 Twils has interpreted this world with a tailored approach based on two decades of experience with high-end textile coordinates and linens. The company based in Cessalto, province of Treviso, did not start out with the production of upholstered beds and then begin to make coordinated fabrics, but vice versa. So knowledge of and sensitivity to fabric and tailoring are the outstanding features of Twils.
The four siblings of the Carnieletto family – Tiziano, Wilma, Luisella and Simone, hence the acronym Twils – have understood that with the loosening of the confines between bedroom and daytime zones in the home, the design of furnishings has to respond to new ways of living. Thanks to the fil rouge of high-quality fabrics, in 2013 they expanded production to the living area, with armchairs, sofas, bookcases, tables and paneling, encouraging stylistic and functional continuity between the various zones of the home.
Wilma Carnieletto, creative director and marketing manager of Twils, explains: “The products are made by specialized staff at the highest professional level, operating in an area of 10,000 square meters equipped with the most advanced logistics technologies, in a complex production process that includes refined forms of craftsmanship. The choice of working with a short production chain – almost all the suppliers are located in a limited geographical area – makes it possible to control quality and cut delivery times to a minimum.
Besides the sewing area, the warehouse is one of our strong points, because it contains ‘swatches’ and not meters of all the material we make, allowing us to produce from the bed to the sofa, the ottoman to the bedding, in a span of just three or four weeks from the order. Much of the work involves custom sizes: out of the hundreds of beds we make each week, no two are exactly alike! Though we have a vast collection of products, the possibility of varying the headboard and the borders with all the various fabrics and leathers available allows us to achieve almost infinite results, always with different combinations.”
The design challenge, then, is to create products that can sustain and exploit such variety. “Our two decades of experience with fabrics permit us to enter the area of the bed and the living room with the ability to diversify and to interpret trends with a chromatic sensibility that would not otherwise be possible. Designers trust our choices for coverings, and we trust in their research. These are collaborations of reciprocal enhancement.”
For years Twils has worked with a range of designers to make exclusive models that set the firm apart in terms of image. Cairoli & Donzelli, Monica Graffeo, Meneghello Paolelli Associati, Silvia Prevedello, Studio Thesia Progetti, Studio Viganò are just a few of the names. Silvia Prevedello is also the art director and works on the choice of fabrics and the creation of the catalogues.
“The designers have understood how to interpret our necessities and desires, each with his or her own stylistic signature. It is hard to update the bed because you have to transmit an idea of comfort, of a ‘nest’ that makes you feel good. The bed is a ‘horizontal’ element, made substantially of a platform and a mattress, so creating a dream around it is no banal task.”
The Frame system by Monica Graffeo is one of the new developments for 2015: a bed with a headboard that becomes a small accessorized structure, a divider or a container. “I approached the briefing from the viewpoint of those who use the bed – especially in small spaces or places that are used constantly through the various hours of the day – not only to sleep, but also as a divan, or a place to work,” says Monica Graffeo.
“Frame is a response to the social evolution of the home environment, and of the bed, which becomes a more complex hybrid. Frame is a system that will be enhanced with complements like paneling and accessories, all now in the prototyping phase. It is a product that can transform throughout the day: not precisely a bed, not precisely a living area. All in a compact unit, in spite of the bulk of the headboard on the back.
This is not the first component system for Twils (in 2014 the firm released Camaleo, with elements in metal tubing for the creation of the bed, ed.), but it is certainly the first to introduce the idea of a habitat system. Though the product is conceptually complex, it is aesthetically simple and very function, since the upholstered part has a removable, washable cover.
The company has made a big problem-solving contribution, demonstrating great expertise: a value that makes the difference between those who produce in house and those who delegate operations to third parties. Furthermore, I appreciated the way they ‘colonized’ the product with their own taste and ability in the combination of colors, finding the right balance between simplicity of sign and striking chromatic effects.”
Sandro Meneghello and Marco Paolelli have designed the Natural and Open Air beds for Twils, the former with an uncovered wooden headboard, the latter based on contrasts between full and empty, hard and soft, with a headboard covered in fabric with decorative buttons.
“Twils is a company whose roots are in sewing, fabrics, the ability to interpret weaves and leathers with all their different aspects,” Meneghello and Paolelli comment. “For a designer working with a company like this is a real plus, because their skills are synonymous with unrivaled quality, and a way of thinking that goes beyond mere industrial production.
They asked us to rethink the textile bed, to get away from its stereotypical monotony: we were not expected to make a ‘classic bed.’ The key of interpretation was very simple: to look outside the world of beds and fabrics, to find a trait d’union. We focused on the headboard, interpreting it as if it were a piece of outdoor furniture. Natural is the first Twils bed that combines an entirely textile base and a headboard in non-banal, materic wood, which contains two and three-dimensional elements, balancing the color of the wood with the texture itself.”
Wilma Carnieletto concludes: “Today 60% of our sales are in Italy, and 40% abroad, in Switzerland, Spain, Austria, Germany and Northern Europe, Russia, the Balkan area, and then Canada, the Gulf States, and South America. We work with local fairs and agents, along B2B and B2C lines. We are working on projects for the Salone del Mobile 2016, for both the bedroom zone and the living area, of course.
Projects that will display our vision of new habitat systems, capable of forecasting changes, of making people dream, responding to the new needs of living. A vision, as always, that relies on design, the force of color and the appeal of fabric, our first love.
text by Valentina Croci