“For us it is important that every project tell a story and represent the client. Interior design can be inspired by any epoch or style, like the rooms of the Ministry of Culture in Paris by Andrée Putman for the Kento restaurants, the work of Alessandro Mendini for the Houtique collection, or the forms of Ettore Sottsass for the terracotta pieces of Poggi Ugo. The aim of the research is to create a new experience for users, thrilling them and making them disconnect from the everyday routine. We try to stick to some main concepts, on which we develop a deeper story that takes its cue from the lifestyle in a place, or from a material that sets the brand apart. Though our projects are varied and full of contrasts, we have a relatively minimalist approach. There are many elements, many decorative details and colors, but there is always a well-defined scheme that guides you through the space.”
Forceful geometry and strategic use of color are the foundations of their design. “We like places to have a series of decorative impulses, but in the end the image is clean. Our use of color is determined by analysis of the target audience and its lifestyles, by the basic design concept and its possible evolutions. Our clients, with whom we are in tune, without particular differences between small companies and multinational corporations, have trusted us and left us a certain amount of freedom during the creative phases.”