Presented by Homi, the Salone degli Stili of Fiera Milano held in September at the fair in Rho, and then set up at Palazzo delle Stelline in Milan, the exhibition La magnifica forma 04 was based on the intention of combining design and fine crafts, for a new commitment to enhance the Italian heritage and cultural tourism.
The theme of the fourth edition of this experimental workshop invented and curated by the architect Anna Del Gatto was that of the historical banquet, so in relation to the theme of Expo 2015 seven tables were prepared, for seven different eras: Ancient Rome, Middle Ages, Renaissance, Baroque, Neoclassical, Futurist and Rationalist.
The seven installations were done by seven internationally acclaimed designers – Eliana Gerotto, Dorota Koziara, Raffaella Mangiarotti, Martina Meluzzi, Denis Santachiara, Luca Scacchetti, Carlo Rampazzi – under the artistic direction of Anna Del Gatto, who created tables and objects for the occasion, drawing inspiration from painting, sculpture and architecture of different historical periods.
The goal was to rethink design in relation to art history and to create, also through the most innovative technologies, new objects capable of attracting the interest of museum directors and administrators.
The initiative was supported by the Ministry of Cultural Assets, Tourism and Economic Development, the Lombardy Region, and the City of Milan.
by Nadia Lionello – photos by Simone Barberis