Creative location and novelties: an initial view, simultaneous with the biggest show of Spring, created on a virtual plane. A combination of elements under the sign of invention and surprise. Virtual location = “computer-generated location”. Photorealistic environments constructed at the computer thanks to mathematical representations and calculations required to simulate the behavior of light and the physical and optical properties of objects and materials. It is a method of work very similar to that of tradition, but the difference lies in the language, which uses the passage of different software programs to achieve the imagined project. Another path of figurative communication, first photographic, with the use of traditional film, now with the inevitable use of digital technology in all its forms.

Photo 2   Uma fluorescent lamp with steel structure and transparent methacrylate diffusion element.

Design by Giancarlo Tintori for Nemo. Snake bookcase with modules for different combinations, in wood painted in a range of colors, or steel; painted or natural wood edges. Design by Giuseppe Bavuso for Bross. Tablet dining table with round or square top in white Carrara or black Marquinia or Emperador marble, legs in walnut or wenge, or with white or black paint finish. Design Classeon Koivisto Rune for Arflex. Photo 3 From left: Thin Black Table with square-section metal structure and extralight 5mm glass on L-shaped frame, by Nendo for Cappellini. Impossible Wood, chair with liquid wood chassis (thermoplastic composite of wood fiber and polypropylene), injection moulded, with base in chromium-plated steel. Design by Doshi & Levien for Moroso. a380 chair in recycled and recyclable plastic, with or without armrests. Design by Ineke Hans for Royal Ahrend. Lou Read, chair with high back covered in cowhide. Design Philippe Starck with Eugeni Quitllet for Driade. Untitled stackable chair with profiled polypropylene chassis and legs in chromium-plated metal, or in the color of the seat. Design by Mr Smith Studio for Calligaris. Miss Less seat-sculpture in polycarbonate and polypropylene, black base, black, white or transparent back; also ideal for the contract market. Design Philippe Starck for Kartell. Photo 4 Round stackable sun lounger with structure in metal tubing, seat in galvanized sheet metal with polyester coating. Design by Christophe Pillet for Emu. 100 Coffee Table, from the 100 Collection My Design, table with cowhide covered structure, top and base in painted wood. Design Michael Young for Trussardi. Heron two-dimensional LED table lamp in painted aluminium, with self-blocking joints. Design by Enrico Azzimanti for Bilumen. Multifunctional modular Container with natural elm wood base and lacquered MDF compartments. Design by Alain Gilles for Casamania. Photo 5 Paddock divan with exposed solid oak or walnut structure, varnished with wax effect, cushions in polyurethane and goose  down with natural fabric or full-grain leather covers. Design Michele De Lucchi with Davide Angeli for Domodinamica. White Shell table or bedside unit in opaque batchpigmented white Cristalplant®. Design Salvatore Indriolo for Zanotta. Flo LED floor or table lamp, 120° rotation, 360° with clamp, in black or white painted aluminium. Design Foster+Partners for Lumina.