Fine design, techno-light performances and a multicultural accent of 26 countries in the network of Tortona locations during Design Week, WI TH BOTH industry and crafts, FAMOUS brands AND start-ups, academic research and individual creative experimentation The event Full of Life by Moooi, inside area 56 on Via Savona, in the striking installation by Marcel Wanders (founder and artistic director of the brand): 1700 m2 of products and new creations, against a backdrop of photographs by Erwin Olaf. In the spaces of Superstudio Più on Via Tortona, the performance Infuse by Kaneka, using Oled lights, developed by the architect Chikara Ohno, lighting designer Izumi Okayasu and textile designer Yoko Ando.
A luminous panorama that through the use of control software created a dynamic spatial experience. View of the architectural model by Herzog & de Meuron for the Fondazione Feltrinelli at Porta Volta, their first urban project in Milan, on display at Spazio FMG per l’Architettura on Via Bergognone. The installation Asia in Turkish Stones, Turkish marble (black for the floor and walls, white for the body of concatenated dodecahedrons) made by the architects Doriana and Massimiliano Fuksas for the exhibition Bathing in Light curated by Demirden Design at the Art Garden of Superstudio Più. The exhibition, also with the participation of Arik Levy, Mathieu Lehanneur, Dice Kayek, Alisan Cirakoglu, Melkan Gürsel & Murat Tabanlioglu, was organized by IMIB – Istanbul Mineral Exporters’ Association, and in the case of the project by Fuksas, the manufacturer Güneysu Marble & Granite. (photos Franco Chimenti) Two chairs from the Hensen Chair collection designed by the team of Kranen/Gille for New Duivendrecht. Shown in the spaces of the Torneria of Via Tortona. Yuhang Paper Chair by Pinwu Design Studio, made with a traditional crafts technique, layering rice paper on a wooden structure. In the event From Yuhang, at the former School of English on Via Tortona. In the exhibition New Polish Design curated by Dorota Koziara Studio with Adam Mickiewicz Institute, the Bufa chair in felt and metal designed by Mowo Studio for Landor, and the Fire table-fireplace by Arik Levy for Planika. At Superstudio Più. The pavilion inside the exhibition Swedish Design goes Milan at Superstudio Più on Via Tortona, curated by Mattias Westelius, where 15 companies, 10 designers and 2 academies showed the state of the art in Swedish design. Matrioshka, a system of wooden containers that fit inside each other. Designed by Sasa Mitrovic for SCS Plus/Ergomade. In the group show Creative Space Serbia, at Officine 31 on Via Tortona. Digga table lamp (Artifeq collection) in metal and neoprene, by Creativeans for Singapore Furniture Industries Council. In the exhibition Singapore Lah! – The Design Showcase, at the Carrozzeria of Via Tortona. At Rio + Design, the exhibition organized by the government of the state of Rio de Janeiro, tropical high-tech and design inspired by nature, in the installation Arpoador, a project by NEXT: an object in paper and plastic laminate, digitally controlled using the Arduino hardware platform. The object moved thanks to motors and laser sensors, with LED RGB lighting, floating in space and taking on different forms. Opificio 31, Via Tortona. The Nemo floor lamp, a sheet of bent and treated metal, design Roderick Vos for New Duivendrecht. At the spaces of the Torneria, Via Tortona. Fluo color for the O’Lamp in plastic by Mimétrica. In the exhibition Product Design Madrid at Superstudio 13, Via Forcella./td> The Wall of Opportunities, the outdoor brand experience of Heineken at the Magazzini di Porta Genova: an artistic performance with live music, based on a creative idea of Publicis, with director and choreographer Nikos Lagousakos, produced by Dooley Pieces from the new Armani Casa collection, in the striking spaces of the Armani Theater on Via Bergognone; items made with eco-friendly materials, inspired by nature: the Gabriel wardrobe in tamo with internal lighting and leather borders; the Gamma table lamp (also available in vintage oak or orange leather versions, with shiny natural brass parts and white or gold shade); the Goccia storage set (in curved beech, gray or black painted ash, with orange or dove gray cowhide inserts); Ginestra cushions in hand-printed cotton velvet. The event Street Furniture Essential, with benches in resin and natural quartz created by Zaha Hadid Design for the Lab23 collection. At the Officine della Torneria, Via Novi. The installation eBay Living at Opificio 31 on Via Tortona, in three total white spaces that re-created the same habitat context, showing three different uses of certain color-objects, thanks to the technology of ‘augmented reality’ (mobile and social shopping).