comunication
How to avoid greenwashing in brand communications
There was a time in which saying something about the environment was better than saying nothing. That moment is over. Now, before communicating, it is essential to be able to support one’s green claims with scientific data in the face of increasingly serious and informed criticism and analysis
How to avoid greenwashing in brand communications
There was a time in which saying something about the environment was better than saying nothing. That moment is over. Now, before communicating, it is essential to be able to support one’s green claims with scientific data in the face of increasingly serious and informed criticism and analysis