comunication

How to avoid greenwashing in brand communications

There was a time in which saying something about the environment was better than saying nothing. That moment is over. Now, before communicating, it is essential to be able to support one’s green claims with scientific data in the face of increasingly serious and informed criticism and analysis

How to avoid greenwashing in brand communications

There was a time in which saying something about the environment was better than saying nothing. That moment is over. Now, before communicating, it is essential to be able to support one’s green claims with scientific data in the face of increasingly serious and informed criticism and analysis