disintermediation

Pure source of light

Enchanting in its simplicity, WireLine by Formafantasma is an essential ceiling lamp, which Flos tells in its magazine with new author photo shooting. Like that of Tommaso Sartori at Villa Ottolenghi where, among rational geometries and classical artwork, the sinuous and fluctuating lines of compositions with industrial design enhanced by an artistic outlook stand out

Self proclaimed editors

Now that brands are self proclaimed editors (with consumers responding on social networks), what is the role of magazines and communicators? Those who manage to depersonalize and make their content universal will survive, experts say

Self proclaimed editors

Now that brands are self proclaimed editors (with consumers responding on social networks), what is the role of magazines and communicators? Those who manage to depersonalize and make their content universal will survive, experts say

Andreina Longhi

With the founder and CEO of Attila, an integrated communications agency, we talked about the challenges that luxury brands face today

Pure source of light

Enchanting in its simplicity, WireLine by Formafantasma is an essential ceiling lamp, which Flos tells in its magazine with new author photo shooting. Like that of Tommaso Sartori at Villa Ottolenghi where, among rational geometries and classical artwork, the sinuous and fluctuating lines of compositions with industrial design enhanced by an artistic outlook stand out

Branded magazines and journalism

Becoming a publisher means, for a brand, strengthening its perceived authoritative voice in the sector. But to reconciliate journalism and branded content you need transparency

Branded magazines and journalism

Becoming a publisher means, for a brand, strengthening its perceived authoritative voice in the sector. But to reconciliate journalism and branded content you need transparency

Andreina Longhi

With the founder and CEO of Attila, an integrated communications agency, we talked about the challenges that luxury brands face today