greenwashing

How to avoid greenwashing in brand communications

There was a time in which saying something about the environment was better than saying nothing. That moment is over. Now, before communicating, it is essential to be able to support one’s green claims with scientific data in the face of increasingly serious and informed criticism and analysis

Communicating sustainability

To communicate sustainability to a company you need to know how to find the right words. And it is not easy: because we are in the middle of a cultural revolution that has the environment, health and ethics at its center

How to avoid greenwashing in brand communications

There was a time in which saying something about the environment was better than saying nothing. That moment is over. Now, before communicating, it is essential to be able to support one’s green claims with scientific data in the face of increasingly serious and informed criticism and analysis

Communicating sustainability

To communicate sustainability to a company you need to know how to find the right words. And it is not easy: because we are in the middle of a cultural revolution that has the environment, health and ethics at its center