The small town of Tolentino in the Marche region will soon be the evocative setting for one of the most surprising initiatives in the field of design

Nestled between the mysterious Sibillini Mountains, the Conero Riviera and many perched villages such as Urbisaglia, Elcito or San Ginesio and the sanctuaries of Macereto and the Madonna di Loreto, there is Tolentino. The small municipality in the Marche region, around seventeen thousand souls, will soon act as an evocative theater for one of the most surprising initiatives in terms of design.

In June, in fact, in the spaces of the late Art Nouveau villa Gabrielli which for over half a century was home to the Nazareno Gabrielli leather goods factory and, since 1962, also that of Poltrona Frau, will open its doors Interno Marche.

A hospitality project that has the aftertaste of the homage to the eighty-nine-year-old entrepreneur Franco Moschini who, thanks to Poltrona Frau and brands such as Cassina, Cappellini, Zanotta, Gebrüder Thonet Vienna (of which he is still President) had a decisive role in the diffusion of design Italian in the world.

Interno Marche, as mentioned, was born from the recovery and transformation of the historic structure: the pre-existing frescoes were restored, the large spaces of the twentieth-century factory were modulated and the the ancient tanning tanks.

The final result is a sort of house-museum where it is possible to travel among styles and furnishings that have made the history of interior design over the last sixty years.

A jewel that brings together twenty-five rooms and five long stay suites, each different from the other and inspired by the style of the designer to whom they will be named.

On stage stars such as Michele De Lucchi, Marc Newson, Vico Magistretti, Giò Ponti, Achille Castiglioni and Gae Aulenti (to whom the Triennale Milano is dedicating an important monographic exhibition in recent days) represented through settings , lines and prints.

We are talking about a grand total of over four hundred pieces, including authorial, custom and ad hoc. In short, a true earthly paradise for those who love designer furniture, lighting, colours, materials and accessories.

In the room dedicated to Luigi Massoni, for example, the guest will be able to lie down on the famous Lullaby and observe the ceiling frescoes. In the one named after Lazzeroni you can spend a night on the famous Volare Bed, while in the room that traces the work of Marco Zanuso will be able to sit on a Woodline, looking out of the window overlooking the Politeama cultural centre, designed by Michele De Lucchi and restored by the Franco Moschini Foundation.

“Landscape, historical and artistic heritage and manufacturing capacity were factors that directed, supported and guided me. - says Moschini - The latest project in chronological order is this hotel, which I consider the ideal opportunity from which to start to talk about the wonderful Marche region. A place capable of both guarding memories and looking to the future using product design as a common thread".

Interno Marche will occupy an area of ​​approximately 3,600 m2 entirely dedicated to Italian savoir fair.

To the thirty rooms will be added the lobby, the breakfast room and the lounge bar, which will find accommodation in the large three-bay room which was the beating heart of the factory's production, while the SPA, the gym and the bistro restaurant (which will present a menu full of recipes ranging from local tradition to international cuisine) will be located on the ground floor with direct entrance from the garden.

“Interno Marche - states Carlo De Mattia, CEO of Moschini Spa - was created first and foremost to give this territory the opportunity to be known and recognized by a vast public, both national and international. international, thanks also to the support of the Design Terrae Foundation, which oversaw the communication project and coordinated the artistic displays of the structure".

It tookmore than three years and the work of four strategic consultants, seven architects, fourteen engineers, a couple of restorers, four geologists and two agronomists, four 3D designers, one lighting and three interior designers, thirty companies - almost all local - and more than seventy supplier companies, to give substance to this dream, which is a respectful journey not only into architecture and history but also into the environment and the territory.

"We have adopted a "sustainable reconstruction" model which makes Interno Marche the first hotel in the world to benefit from the double sustainability certificationGBC Historic Buildingand Leed V4 for Hospitality. - do with a touch of justified pride Cristiana Antonini and Claudio Tombolini of ORAstudio, responsible for the architectural and interior design project - This demonstrates that a contemporary architectural intervention can be carried out in a historic building, combining the technical side with the aesthetic and above all poetic side".

The hotel will officially open its doors on June 20th, Franco Moschini's ninetieth birthday. Couldn't ask for a better gift.

On the cover: De Lucchi room, credits Interno Marche