In the America of great road trips and in the Australia of slow travel, a look at motels inspired by the Fifties

Welcome to the wonderful world of 1950s vintage motels, those of road trips in America (and even Australia), where the imagination harks back to an era of long roads and deserted, with neon lights that shine in the night and a sense of freedom that invades the air.

Today we are experiencing a sort of Renaissance of the typical hotel of yesteryear and the quintessence of American and Australian hospitality is resurrected and reborn by embracing a nostalgic stylistic language and design. A slow journey on the road, to rediscover new icons.

Cars once whizzed along the main roads with travelers looking for a cozy and nostalgic retreat for the night.

Motels of those days were famous for their distinctive character: colorful facades, extravagant neon signs and parking lots to accommodate the car at the room sill.

Road vintage motels seek retro charm

Today roadside motels with a vintage charm are repopulating Australian and American streets and towns - the quintessential road trip countries - where Route 66 or the Great Ocean Road offer the landscape ideal for the road trip.

A fascinating rediscovery fueled by the desire for a unique and authentic holiday experience.

Just as authentic is the nostalgic atmosphere that pervades the spaces designed and signed by design and architecture studios, who have delighted in the search for retro language to create a unique narrative, that mixes the charm of the past with contemporary touches. By resurrecting cultural icons that will leave a mark on decoration and design.

But the rediscovery of motels is not just about the visual aspect. It is a real sensory journey, which also involves taste and smell.

In fact, many offer foods with a retro language, which play with textures, ingredients and flavors with vintage references.

El Rey Court in Santa Fe, New Mexico

El Rey Court in Santa Fe, New Mexico is a love project of the couple Jay and Alison Carroll who were inspired by artists and creatives who lived in the area, such as Alexander Girard and Georgia O'Keefe, to find the most suitable language to restore the Motor Inn splendor of their dreams. The result? A mix of American flair and South American folklore.

Austin Motel in Phoenix

Liz Lambert creative, hospitality visionary is at the helm of two iconic projects: Austin Motel and Phoenix, the latter renowned for hosting touring bands and singers.

Known as the rock and roll motel, Phoenix continues to call recording studios and honoring famous guests such as Neil Young, David Bowie or Kurt Cobain. Overdose of Sixties patterns, colours, shapes and materials for the Austin motel in the Texas city of the same name. A dive into the past where kitsch meets design.

Crossing continents, oceans and deserts, you land in Australia, where road trips are considered the slowest, most natural and most interesting way to see the country. Expanses are wide and distances are long, and motels dot the straight streets, offering visual and bodily refreshment.

The Sunseeker at Byron Bay in Australia

In Byron Bay, a favorite destination of local and overseas movie stars, husband and wife Dave and Jess Frid have reinvented The Sunseeker a typical 80's red brick building.

A mix of styles: Brutalist, Tiki and Tropical that awaken memories of childhood and summer holidays.

Molly Molly in Mollymook

Further south in Mollymook, Australia's Mediterranean, Rhys Broom reopens Motel Molly. The surfers' motel where the pastel colors of the walls embrace the emerald green of nature and the fresh and shining white of the rooms.

Vintage motels in Melbourne

Only thirteen rooms instead at the real drive in motel The Berry View Hotel. A revamp that speaks Mid-Century Modern and Palm Springs at the same time. Absolutely Sixties-Seventies for Kyneton Springs Motel in the countryside near Melbourne. An uncensored revival, where everything smells of the past.