Welcome to the wonderful world of 1950s vintage motels, those of road trips in America (and even Australia), where the imagination harks back to an era of long roads and deserted, with neon lights that shine in the night and a sense of freedom that invades the air.
Today we are experiencing a sort of Renaissance of the typical hotel of yesteryear and the quintessence of American and Australian hospitality is resurrected and reborn by embracing a nostalgic stylistic language and design. A slow journey on the road, to rediscover new icons.
Cars once whizzed along the main roads with travelers looking for a cozy and nostalgic retreat for the night.
Motels of those days were famous for their distinctive character: colorful facades, extravagant neon signs and parking lots to accommodate the car at the room sill.
Road vintage motels seek retro charm
Today roadside motels with a vintage charm are repopulating Australian and American streets and towns - the quintessential road trip countries - where Route 66 or the Great Ocean Road offer the landscape ideal for the road trip.
A fascinating rediscovery fueled by the desire for a unique and authentic holiday experience.
Just as authentic is the nostalgic atmosphere that pervades the spaces designed and signed by design and architecture studios, who have delighted in the search for retro language to create a unique narrative, that mixes the charm of the past with contemporary touches. By resurrecting cultural icons that will leave a mark on decoration and design.
But the rediscovery of motels is not just about the visual aspect. It is a real sensory journey, which also involves taste and smell.
In fact, many offer foods with a retro language, which play with textures, ingredients and flavors with vintage references.
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