With the founder and CEO of Attila, an integrated communications agency, we talked about the challenges that luxury brands face today

Andreina Longhi has always moved in the world of luxury: the big fashion brands were the ground in which she took her first steps as a communicator before opening her agency Attila, which is now based in Milan and Shanghai, a reference point of the greats of fashion and design.

With her, in this video interview, we talked about the great changes that the world of communication is experiencing and the opportunities and challenges that these represent for the brands, which are increasingly active in a decidedly global market in which China, where Longhi moves with fluency plays a key role.