In this video (below) Antonio Citterio on the design of the sofa Hybrid by B&B Italia, a modular system for fluid landscapes

In the outdoor market there are two main segments: the residential and the hospitality one where the separation between in and outdoor is often blurred.  Antonio Citterio has conceived the sofa Hybrid for B&B Italia for changing spaces, those that defy definitions and provide disappearing walls. The areas that, in one touch, turn a lounge area into an actual patio.

One of the secrets of furniture design is being able to design products that, although new, are immediately perceived as belonging to a collective memory. In this sofa, Antonio Citterior managed to do exactly this, by changing small yet significant details that make it - together with its modularity - an instant hit.