CHANGE YOUR VIEW, CHANGE YOUR WAY. PEOPLE AT THE CENTER

Redesigning reality by placing the person at the center of technological progress becomes imperative in the choices of an aware brand. Hence, the account of Audi's pioneering approach to progress and innovation based on the vision of man at the center of a sustainable ecosystem.

Two greats of architecture, design and urban planning were confronted on stage: Michele De Lucchi, creator of “Earth Stations”, the visionary project dedicated to the cities and workplaces of tomorrow, and Stefano Boeri, architect and ‘signature’ of the famous Bosco Verticale in Milan.

To learn more about how the community and the individual are relating to this new way of living and approaching work, the famous writer and presenter Chiara Gamberale gave her personal interpretation of the social change underway.

The event was led by Francesco Chiamulera, founder and head of the Una Montagna di Libri festival alongside Fabrizio Longo, Director of Audi Italia, who talked about Audi's pioneering approach to progress and innovation and his vision of the future with man at the center, in a sustainable ecosystem even when it comes to mobility.