As the world changes, brands are asking themselves how to keep up with their communications. The answer to this question, according to M&C Saatchi's CEO Carlo Noseda, is “making change happen”

When the pandemic started, M&C Saatchi, one of the world's giants of advertising and communications, created a manifesto to help brands navigate, in a brutally simple way, the great shifts that they were being confronted with.

The heart of this manifesto, called Make Change, were two points: changing the way you see the world + changing yourself to change the way the world sees you. But how i?

We asked Carlo Noseda, CEO of M&C Saatchi Milano.