From her studio in Borso del Grappa, Francesca Bosa of Bosa Ceramiche explains why bringing playfulness and joy in our homes in one of the most important tasks of design

Before her father started collaborating with designers, Francesca Bosa recalls, he observed the design from afar, with admiration but also a little awe.

Then since the partnership between Bosa Ceramiche and designers consolidated in the 80s, everything has changed. Because in order to understand design you need to know it from the inside, says Francesca. And now for her, who runs the company founded by her father in 1984, working with artist-designers such as Jaime Hayon or Elena Salmistraro has become a way of bringing happiness, lightness and joie de vivre to our homes.