Companies and business culture. we talk about it to understand how that unique business model has evolved - based on the vision of the individual entrepreneur and on a family condition - which has made the success of Italian design. This happened because the designer has always been the counterpart to the entrepreneur.
If the business model changes, how does the role of the designer evolve? We asked Gabriele Chiave, who signs together with Marcel Wanders all the projects of the well-known Amsterdam studio.