Telling the environmental commitment of products and companies has never been so difficult. The advice of Lorenzo Fabbri, founder of the Jungle advertising agency and creator of the environmental communication format Green Graffiti

There are as many ways to experience sustainability as there are people on earth. And unfortunately they are all at the same time right and wrong or at least incomplete. Lorenzo Fabbri, founder of the Jungle agency specialized in alternative marketing, knows very well the public of social media: all those found, that is, which are born to attract, intrigue and above all activate an increasingly attentive, informed and demanding public.

With him, a profound connoisseur of the mechanisms of diffusion and personal and collective engagement, we have this what is the best way to communicate sustainability and avoid greenwashing.