To describe his collaboration with Ideal Standard, of which he is Chief Design Officer, Roberto Palomba chooses two products, born to be a unique

Roberto Palomba is the Chief Design Officer of Ideal Standard. In this video (see below), it tells the genesis of two products of the wellness and hygiene brand, meaningful because they reflect the past and are inextricably linked in the present time.

The first is a reinterpretation of the iconic Conca sink from the 70s: in this case Palomba Serafini Associati has maintained the emotional details of the product by simply translating them into more rigorous but at the same time sensual geometries. A tap was created to accompany it, designed not to interrupt the skyline of the floor.